![]() ![]() ![]() Next, in order to arrive at those great innovative ideas, forget brainstorming – try debating with your team instead.Ī 2003 study conducted at UC Berkeley showed that debate and criticism, rather than inhibiting the development of ideas, tend to stimulate it. Together, they came up with creative product solutions that were also financially and strategically viable. To help turn Samsung’s new translucent LCD screen into profitable technology, Fahrenheit brought together a team of analysts and financial experts (Money) with designers, writers, architects and film producers (Magic). Let’s see how Fahrenheit 212 puts this advice into action. ![]() Without a black bottom line, the idea probably won’t be sustainable in the long run. What makes this the winning combo? Well, consider an innovative idea or strategy that appeals to consumers but doesn’t bring in profit. INTO THE LAND OF UNICORNS PDF HOW TOThat is, they combine money experts – commercial, financial and strategic whizzes – together with experts who know how to “magically” navigate consumer wants and needs. At Fahrenheit, they create dream teams with Money & Magic. So what can Fahrenheit 212 teach you about generating innovation?įirst, team up with a diverse group of people. Even if you haven’t heard of it, you’ve probably encountered its work it’s helped many of the biggest companies in the world – including Samsung, Coca-Cola, Nestlé and Toyota – develop innovative ideas, strategies and products. Fahrenheit 212 is a global innovation firm founded by the author. ![]()
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